Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation. Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites. A website SEO checker is an advanced tool that evaluates your website’s SEO performance.
Use your meta description to encourage searchers to click your page
If the host site allows it, incorporate a limited number of relevant links back to your website into your guest post. This could be to a specific blog post, a service page, or your homepage. The more natural the link placement, the better the user experience (and the more likely the host site will allow it).
After selecting SEO Anomaly your keywords, create content that is detailed, helpful, and aligned with user intent. Whenever you publish a new post, make sure to follow the techniques mentioned in this guide. Instead of doing it now and then, use this strategy sparingly only when you feel you could add something valuable to someone else’s post. Like Image sharing, document sharing is another cool tactic to get high-quality backlinks. For instance, creating a high-quality infographic relevant to your niche will get noticed and eventually be link-backed as a source. However, the only problem is this technique is more applicable to big brands.
- This is achieved through strategic backlinking, social media engagement, and building a strong online brand presence.
- Niche edits are links placed within existing content on blogs or websites.
- With links search engines usually are investigating the contextual value of the website being linked, to know whether it deserves to be ranked higher for specific keywords or not.
- Granted, these are always nofollow links, but they still lead people back to your site.
- Off-page SEO is highly important, but for optimal results, it should be combined with on-page SEO.
Off-Page SEO Techniques That Get Backlinks
Search algorithms are not just looking for high-quality, relevant content; they’re also searching for signals of trustworthiness, authority, and popularity among internet users. Link building is another very important off-page SEO technique in today’s practice. List out the people who are doing great in your niche and let them know about your content, services, and products.
Just mention your brand inside the body of relevant and useful tips, and make its appearance relevant there. It’s hard not to ask for a backlink when you see an opportunity. Relationships with influencers are an opportunity to extend your reach, amplify your content, and tap into new audiences. This page is an opportunity to attract organic traffic, too, so it should be well-optimized and mobile-friendly. Be sure to include key logistical details, speaker bios, FAQs, and other relevant information.
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Demonstrating expertise requires up-to-date, well-researched, and relevant content. Expert content should leave readers confident in your knowledge of the subject. We could get some additional SEO value if we contacted the author of this content piece and asked them to link to SEOTesting where they have mentioned our brand name. Site owners are often more willing to add links since they’ve referenced your brand. This type of link improves website authority and reinforces your expertise. It also aligns with E-E-A-T principles, which we’ll discuss later.
Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster. For example, in the early days of Backlinko, I reached out to HubSpot. If you can provide legit value to a big brand, they’re usually happy to send some traffic your way. You might think that big brands have no time for small business owners. Getting interviewed on podcasts or on other websites is a powerful off-page SEO strategy.
Use your performance data to fine-tune your guest posting strategy. Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites.